# Our Software Stack Expertise > [et_pb_section fb_built="1" admin_label="Blog" _builder_version="4.25.2" _module_preset="default" locked="off" global_colors_info="{}"][et_pb_row _builder_version="4.25.2" _module_preset="default" max_width="1320px" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.25.2" _module_preset="default" global_colors_info="{}"][et_pb_heading title="Our Software Stack Expertise" _builder_version="4.27.0" _module_preset="9405ab82-4c00-4f67-86a2-b7e9c62adb36" title_text_align="center" custom_margin="||10px||false|false" global_colors_info="{}"][/et_pb_heading][et_pb_search exclude_pages="on" include_categories="66,69,47,67,71,40,65,68,70,72" _builder_version="4.27.0" _module_preset="default" global_colors_info="{}"][/et_pb_search][et_pb_blog posts_number="50" include_categories="79" show_date="off" show_categories="off" _builder_version="4.27.0" _module_preset="44217a2c-0c1b-4bb7-b058-798a0690f391" header_text_color="#000000" body_text_color="#000000" meta_text_color="#000000" read_more_text_color="#FFFFFF" hover_enabled="0"… > URL: https://orlandowebwizard.com/our-software-stack-expertise/ > Last modified: 2024-07-28T17:38:23+00:00 # Our Software Stack Expertise Search for: ##### [Why WordPress](https://orlandowebwizard.com/why-wordpress/) We are asked frequently "Why WordPress" FREEDOM the freedom to build. the freedom to change. the freedom to share. the freedom to choose. https://wordpress.org/about/   Empowering Small Business Owners with WordPress At our core, we believe that small business... [read more](https://orlandowebwizard.com/why-wordpress/) ##### [We Use Matomo Analytics](https://orlandowebwizard.com/we-use-matomo-analytics/) Matomo and Google Analytics are both powerful web analytics tools, but they have some key differences that might make one more suitable for your needs than the other.   **Matomo** **Data Ownership**: Matomo offers 100% data ownership, meaning you have full... [read more](https://orlandowebwizard.com/we-use-matomo-analytics/) ##### [We Use the UpdraftPlus: WP Backup & Migration Plugin](https://orlandowebwizard.com/we-use-the-updraftplus-wp-backup-migration-plugin/) We exclusively use UpdraftPlus for our WP Managed Care Clients. UpdraftPlus is the world’s top-rated and most popular plugin for scheduled backups and migrations. With our system, you can back up your data to an AWS S3 bucket and restore it in just three clicks. You... [read more](https://orlandowebwizard.com/we-use-the-updraftplus-wp-backup-migration-plugin/) ##### [We Use AWS S3 and SES Amazon Services](https://orlandowebwizard.com/we-use-aws-s3-and-ses-amazon-services/) We utilize Amazon Simple Storage Service (Amazon S3) to ensure the availability, security, and performance of our backup data. At the server level, we perform monthly backups of all data. For our WP managed care clients using UpDraft, each client has their own... [read more](https://orlandowebwizard.com/we-use-aws-s3-and-ses-amazon-services/) ##### [We Use The Newsletter Plugin](https://orlandowebwizard.com/we-use-the-newsletter-plugin/) Send beautiful newsletters from your WordPress website A powerful yet simple email creation tool that helps you get in touch with your subscribers and engage them with your own content. We use The Newsletter Plugin with Amazon SES for a powerful and cheap email... [read more](https://orlandowebwizard.com/we-use-the-newsletter-plugin/) ##### [We Use AdRotate for Advertising](https://orlandowebwizard.com/we-use-adrotate-for-advertising/) AdRotate is the easiest and best way to monetize your WordPress website. Easily manage your ads with AdRotate Professional, set up, manage and run successful advertisement campaigns. You can run your ad campaigns with minimal effort making passive income a reality.... [read more](https://orlandowebwizard.com/we-use-adrotate-for-advertising/) ##### [We Use Imagify for Lighter Images](https://orlandowebwizard.com/we-use-imagify-for-lighter-images/) Imagify makes your website faster – the simplest image optimization tool to improve web performance and save time. It takes one click to resize, compress and convert your images to WebP and Avif. Imagify makes Your Images Lighter and Your Website Faster. We use... [read more](https://orlandowebwizard.com/we-use-imagify-for-lighter-images/) ##### [We Use Bunny CDN](https://orlandowebwizard.com/we-use-bunny-cdn/) Supercharge your content delivery via a global distribution network with unparalleled speed, security, and stability. Delivering exceptional performance for every request. We use Bunny.net with WP Rocket Bunny CDN is helping developers deliver content without breaking... [read more](https://orlandowebwizard.com/we-use-bunny-cdn/) ##### [We Use WP Rocket for Speed](https://orlandowebwizard.com/we-use-wp-rocket-for-speed/) WP Rocket is the easiest way to make your WordPress website faster and boost your Google PageSpeed score. Get more traffic, better engagement, and higher conversions effortlessly. We use WP Rocket with Bunny CDN. Here are the key points: **WP Rocket Benefits**:... [read more](https://orlandowebwizard.com/we-use-wp-rocket-for-speed/) ##### [We Use GEODirectory a WordPress Directory Plugin](https://orlandowebwizard.com/we-use-geodirectory-a-wordpress-directory-plugin/) Turn WordPress into a global business directory portal   While we are not GEO Directory developers, however we have the expertise to successfully implement a large online directory using this plugin.     Here are the key points: **GeoDirectory Plugin**:... [read more](https://orlandowebwizard.com/we-use-geodirectory-a-wordpress-directory-plugin/) ##### [Why We Chose WP Courseware LMS](https://orlandowebwizard.com/why-we-chose-wp-courseware/) A Simple Yet Powerful WordPress LMS Empower Your Teaching. Monetize Your Expertise. Trusted by Thousands of Educators Worldwide." The course builder for WP Courseware makes it super easy to create your online course. It's as easy as drag and drop! You own your content... [read more](https://orlandowebwizard.com/why-we-chose-wp-courseware/) ##### [We Are WooCommerce Experts](https://orlandowebwizard.com/we-are-woocommerce-experts/) All the Tools You Need to Sell Online!   WooCommerce is the platform that grows with you   Whatever your vision of success, WooCommerce can help you achieve it. The WordPress-based ecommerce platform empowers merchants and developers to build thriving,... [read more](https://orlandowebwizard.com/we-are-woocommerce-experts/) ##### [We Are GravityForms Experts](https://orlandowebwizard.com/we-are-gravityforms-experts/) We are highly skilled in utilizing GravityForms, though we are not the developers of GravityForms. Our expertise allows us to effectively use GravityForms in almost any scenario. GravityForms is an incredibly powerful tool for data capture, enabling the creation of... [read more](https://orlandowebwizard.com/we-are-gravityforms-experts/) ##### [We Build for Conversion Using Divi](https://orlandowebwizard.com/we-build-for-conversion-using-divi/) Website conversion is the most important factor to the success of your online marketing strategy and goals. This means getting your website visitors to do what you want them to do. • Buy your product • Sign up for your newsletter • Register for a webinar • Download a... [read more](https://orlandowebwizard.com/we-build-for-conversion-using-divi/) ##### [Why We Use SEOPress and Not Yoast or RankMath?](https://orlandowebwizard.com/why-we-use-seopress-and-not-yoast-or-rankmath/) SEO Plugins are crucial to any website, not only for the professionals but also for casual bloggers. Plugins help with a friendly interface to set up your blog ready for the search engines and social networks. For many years we would switch from one SEO plugin to... [read more](https://orlandowebwizard.com/why-we-use-seopress-and-not-yoast-or-rankmath/)