Personalized marketing is marketing that’s targeted to an individual customer’s needs. This strategy goes beyond inputting a buyer’s name in your email software. Instead, it’s meant to follow your customer through each stage of your sales funnel.

Consumers respond well to personalization. That’s because personalized marketing helps potential buyers feel seen and understood by your brand. In a world full of choices and noise, the brands that notice their customers will be the ones to stand out.

So how can you build a personalized marketing strategy for your brand? It all starts with data.

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