Matomo and Google Analytics are both powerful web analytics tools, but they have some key differences that might make one more suitable for your needs than the other.
**Matomo**
**Data Ownership**: Matomo offers 100% data ownership, meaning you have full control over your data and where it’s stored.
**Privacy Compliance**: It helps businesses stay GDPR and CCPA compliant, which is crucial for protecting user privacy.
**Open-Source**: Matomo is open-source, allowing for customization and flexibility.
**No Data Sampling**: Matomo provides accurate data without any sampling, ensuring you get precise insights.
**Cost**: Matomo offers both a free on-premise option and a paid cloud subscription. Orlando Web Wizard includes the Matomo on-premise in our WP managed care.
**Google Analytics**
**Ease of Use**: Google Analytics is widely known for its user-friendly interface and ease of integration with other Google services.
**Features**: It offers a comprehensive set of features, including real-time data, user behavior tracking, and integration with Google Ads.
**Data Sampling**: The free version of Google Analytics uses data sampling, which might affect the accuracy of insights for large datasets.
**Privacy**: While Google Analytics provides robust analytics, it may not offer the same level of data ownership and privacy compliance as Matomo.
**Cost**: Google Analytics offers a free version with limitations and a paid version (Google Analytics 360) with additional features.
**Summary**
**Orlando Web Wizard Chooses Matomo**
We prioritize data ownership, privacy compliance, and customization.
With our WordPress Managed Care Plan, you’ll receive a complimentary Matomo dashboard to monitor your progress. Your WordPress dashboard will also display a summary of your Matomo analytics. With Orlando Web Wizard you can use both Matomo and Google Analytics together on your website. However, keep in mind that having multiple analytics tracking codes on your pages might slightly increase the page load time. To minimize this impact, it’s recommended to place the Matomo tracking code just before the closing </head>tag. We can use the Google Analytics Importer addon to Import reports from your Google Analytics account into your Matomo dashboard.
If you have any more questions or need further assistance, feel free to ask!
**Data Ownership**: Matomo offers 100% data ownership, ensuring you know where your data is stored and how it’s managed.
**Privacy Compliance**: Matomo helps keep your business GDPR and CCPA compliant, protecting user privacy.
**Feature-Rich**: The platform provides real-time data, customizable features, and actionable insights.
**No Limitations**: Matomo allows unlimited websites, users, and data storage without any sampling.
Conclusion
While Google Analytics is a widely used tool, its reliance on sampled reports limits the depth of insights compared to other web analytics platforms. Matomo, is set apart by prioritising comprehensive data analytics that avoid data sampling methods. Their commitment to privacy not only distinguishes them but also enhances accuracy.
See paid and free add-ons Discover new functionality for your Matomo – Matomo Plugins Marketplace
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