Writing Content for your Blog

Before creating your own blog, there are things that you must consider
— its purpose

— keywords
— and the contents that you will be using.
Blogging is not just plain old writing of some articles just for content purposes, but you must take time for keyword research on topics that certain issues affect and engage the search results. It is writing an article that has real content with media that can convey information that the readers are searching for and willing to learn about.  Internet writing is a great way to gather massive readers or audiences for your blog and online business.

1. Do keyword research before ANY writing on your blog
2. Choose primary keywords (high volume) and write posts on those
3. Include secondary (lower volume but easier competition) in those posts, meta data, etc
4.  Check your competition and match or go beyond the volume of content they have
5. A general rule is at least 600+ words and 1 image for a quality post

1. Be spreadable
2.  Peak interest
3.  Address a product/service/brand
4.  Engage the audience
5.  Be relevant

Essentially there are 2 types of viral content, user generated viral content. Generated content, “viral” simply means something that gets a lot of views, reads, clicks, etc. From a business standpoint there needs to be something more. There needs to be a reason to get the views, clicks, reads, etc. The reason for this is usually to increase brand awareness, product sales, new users, etc. Creating a video entitled “Dog versus Polar Bear,” is meaningless from a business standpoint.

Writing with your own voice, especially if you have expertise, is a very effective process to catch the readers’ attention. This is a common mistake made by many new bloggers for most of them will only emulate or just follow someone else’s ideas that have been posted online. You want to write on new and current topics, make your posts stand out, don’t just copy and rewrite big authority blog posts on your own site.

Have a list of keyword researched topics about hot issues, a strong point of view and express a strong argument on your articles. This would greatly influence your readers and make them think, react, and engage with it. This will give them a reason to leave comments and reactions and visit your blog regularly.

Secondly, your articles must be readable. Make your blog posts simple and easy for visitors to scan initially.  Writing for the web is much different than a school paper, you need quick highlights, blips and bullet points that establish the main ideas/concepts quickly to hold the readers interest.

Write quick read formats so your audience won’t get bored with your long stories, limit posts to only one important topic. Use bullet points to point out important steps, methods, sequence of happenings and when enumerating lists of important arguments about your topics. Articles with quick read formats including bullet points are catchy, be cool on the eyes and bring easiness to the reader. Bullet points are usually tightly concentrated on benefits that make them appealing to the readers and in helping them make decisions. Bullets free your mind from thinking wild thoughts and stirring ideas to have an outline for your content and other write ups. They can also create a quick read format outline for your syllabus and sales copy. Consistency in writing styles and formats is also an essential element. So, whatever styles and formats of writing you have used it must be consistent.

1. Use short paragraphs, break up text with images and video
2. Add quotes
3. Bullet points, lists, etc
4. Use catchy titles and descriptions that create a connection quickly
5. No huge blocks of text, break it up and be creative

Another technique is by the use of SEO methods, where a blog increases its rank in search engines. This process can be performed by adding SEO keywords, cross linking, using keyword researched topics, including terms analogous with the meaning, and other SEO steps. Include in your writing keywords such as anchors, ALT tags and linking. While choosing the keyword research topics select the ones with high-search volume through keyword analysis.

1.  Base your writing off keyword research
2.  Add keywords in titles, meta data, and also throughout your post
3.  Include images and videos – add keywords to HTML tags
4.  Put keywords in your URL structures – don’t spam though, keep them fairly short and clean
5. Make sure to use appropriate category and post tags

There are other types of internet writing styles that you can use to make your blog interesting to the people, get creative and start forming your own style of blogging. Remember, whatever the format and style of writing you use, and length of your articles may be, what matters most is the factual sense it portrays and the ideas it conveys that touches the minds of your readers.