Our Successful Newsletter Guide

Spam Words To Avoid and How To Land In The Inbox

In the fast-paced world of email marketing, ensuring your messages land in the inbox is crucial. One of the biggest challenges is avoiding spam filters that can easily redirect your emails to the dreaded spam folder. This guide presents a comprehensive list of over...

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Composing, Testing and Sending Newsletters

To Access the Editor: Begin at the main Newsletter Dashboard, select “Newsletters,” and then click on “Create Newsletter.” You will be directed to the newsletter composer. Working Space Overview: Once you select the preset, you will enter the working space, which is...

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Newsletter Subject Line Spam Trigger Words

Make sure your newsletter lands in your subscribers’ inboxes and doesn't get caught in corporate filters by keeping a list of spam trigger words handy. Email subject lines play a crucial role in the email delivery system. Emails are delivered to inboxes based on a...

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Are You Having Newsletter Email Delivery Issues?

Sending an email involves more complexity than we often realize, and various issues can result in emails not being delivered. This page aims to highlight several potential problems to investigate when emails fail to reach their intended recipients. * * * Orlando Web...

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An Overview of Bulk Sender Changes at Yahoo/Gmail

by Dustin Taylor and Jesse Thompson | on 12 JAN 2024 | in Amazon Simple Email Service (SES), Announcements, Best Practices, Customer Solutions, Messaging | Permalink |  ShareIn a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements...

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Mail Server Monitoring – Practice good list policies

Please be sure to practice reasonable and accepted policies when sending emails in order to prevent being blacklisted, as it becomes subsequently harder to remove IPs from blacklists if they get listed multiple times. Blacklist Monitoring Website Monitoring...

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Email Privacy Practices – Privacy considerations

If you are using any of the email list message tracking methods, it is good practice to inform your subscribers you are tracking this information. You can notify them on your website through your (organization's) privacy policy statement. SEE BBBonline SAMPLE PRIVACY...

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A Good List – What constitutes a good list

1. Does everybody on your list have a prior relationship with your business? If the answer is “no” then get rid of the list, or the people on the list that you don’t have a relationship with. If the person doesn’t have a prior relationship with your business, they’re...

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Email CAN-SPAM Act

Using the WordPress Newsletter Plugin on the Orlando Web Wizard server you need to be aware of the "CAN-SPAM Act" A Compliance Guide for Business Please go to this website and familiarize yourself with the CAN-SPAM Act rules:...

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